Emma Thomas and Kirsty Carter’s Apfel, A Practice for Everyday Life, brings design into the art world, and makes design an art
Since forming in 2003, A Practice for Everyday Life (Apfel) – co-founded by Emma Thomas and Kirsty Carter – has developed a brand of graphic design that resists classification. Minimalist yet expressive, resolute yet flexible, their designs are a case study in considered conceptualism.
Custom typefaces designed by Apfel. Monumental is a display typeface designed for the exhibition ‘David Adjaye: Making Memory’ at London’s Design Museum in 2019.
Top. Photo by Elisabeth Scheder-Bieschin.
Alex J. Todd design historian and writer, London
Read the full version in Eye no. 99 vol. 25, 2019
Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues.