Spring 2018

The adverts

Adverts mark the difference between a journal and a magazine, claims Jane Grylls

Advertisements have always had a place in magazine publishing: they mark the difference between a journal and a commercial magazine. The time-honoured division between ‘church and state’ – editorial and advertising – maintains a healthy relationship in which the two sides value that which each other’s roles bring to the enterprise.


Top: Illustration by Jason Ford.

Jane Grylls has worked on a number of magazines, including RA Magazine, Vogue, Eye and Asian Art Newspaper

Read the full version in Eye no. 96 vol. 24, 2018


Eye is the world’s most beautiful and collectable graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. It is available from all good design bookshops and online at the Eye shop, where you can buy subscriptions and single issues. You can see what Eye 96 looks like at Eye Before You Buy on Vimeo.

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