Summer 2003

Schmid’s big idea

Typography today (new edition)

By Helmut Schmid
Seibundo Shinkosa

Helmut Schmid’s elegant typographic collection was first published in 1980 as a special issue of Idea magazine, and republished in 1981. This new, augmented edition features work by Lissitzky, Gerstner, Weingart, Crouwel, Franco Grignani, the late John Cage, 8vo and Schmid himself, plus the essay ‘Typography as Communication and Form’ by Emil Ruder.

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